Thirteen Movie Essay - 658 Words

The movie thirteen touched many important factors of adolescent’s development. Some of the ones I want to concentrate in this paper are: family system, developmental tasks, and peer pressure. The movie begins with Tracy, the main character, as a normal teenager whose life seems from the outside â€Å"ok†. However, even at this point in the movie, there are hints of Tracy’s inner pain and discomfort or distress with her world. Tracy lives a tough life. Her parents are separated, and do not have a good relationship. Tracy lives with her mom and brother in a suburban low to middle class neighborhood. Her mom, Mel, is a recovered addict, who works as a hair dresser. Her dad, Travis, is a somewhat rich executive, who works all the time and barely†¦show more content†¦Tracy always used baggy clothes and did not mind about her appearance. Since she met Evie, her looks started to change dramatically, wearing short and tight clothes. There is one significant incident happened involving change of clothing. The first day Tracey hangs out with Evie, they meet at a high brand clothing store called â€Å"Melrose†. Here is where Tracy learns how Evie and h er friends get to wear this type of clothing: â€Å"Stealing†. Afterwards, she leaves the stores very nervously, since she initially did not want to be involved in that kind of drama. While she’s sitting down at the bus stop, waiting for the bus to go back home, a somewhat rich woman sits down next to her and her wallet fell from her purse. Tracy sees the opportunity and decides to steal it. She ran back to Evie and spends the money on clothes. From that day, we assume that this â€Å"stealing† habit continues. This was definitely a turning point for Tracy. After this event, her life style and attitude changes considerably. From here we can start seeing many bad choices and decisions Tracy commits: as lying to mother about tattoos and piercings, rejects old friends, misses classes, and even do drugs. These activities were greatly influenced by Evie, and how much Tracy wanted to be accepted in the group. This peer pressure is also demonstrated when Evie and Tracy invite over two popular boys from sch ool to Evie ´s house. Yet, I do believe there is a factor ofShow MoreRelatedLeadership in the Movie Thirteen Days Essay797 Words   |  4 PagesMovie Review: Thirteen Days April 20, 2013 Summary The movie Thirteen Days is based off of the real life situation of the Cuban Missile Crisis that occurred back in 1962. The United States learned that the Soviet Union was placing missiles with nuclear weapons in Cuba. The movie follows President John F. Kennedy and his advisors as they are trying to come up with a plan of action for how to handle the situation. The missiles are positioned to be close enough to hit almost any cityRead MoreIs The Movie Thirteen Days History or Entertainment1990 Words   |  8 PagesThe movie Thirteen Days is 2000 docudrama and is directed by Roger Donaldson who is Australian and tries to portray the film in a serious manor. The movie is based on the 13 days of the Cuban Missile Crisis, and shows the perspective of the US political leadership, specifically Special Assistant to the president Kenny O’Donnell, President John F. Kennedy and the Attorney General Robert F. Kennedy. This film is not based on the book of the same name written by Robert F. Kennedy like the first docudramaRead MoreEssay on Thirteen: Conduct Disorder and American Drama Film783 Words   |  4 Pagesâ€Å"Thirteen† is a 2003 American drama film directed by Catherine Hardwicke, while the story itself is an autobiographical based upon Nikki Reed’s life at age twelve and thirteen. The set took place in the city of Los Angeles. It begins, as teen stories often do, with drugs, alcohol, underage sex behavior, and self-mutilation. The two main characters: Tracy Freeland and Evie Zamora get involved with dangerous and inappropriate behavior in order to consciousness of their physical and emotional misfortuneRead MoreA Spectrum Through Time; the Museum of Moving Image Essay examples852 Words   |  4 Pagesproduction, promotion, and exhibition of moving images. Artifacts include costumes, fan magazines, games, design materials, licensed merchandise, and technical apparatus, still photographs, marketing materials for all kinds, video and computer games, and movie furnishings. It offers an engaging, highly interactive core exhibition, discussions with leading figures in film and television, programs of contemporary and classic films from around the world, a unique collection, stimulating changing exhibitionsRead MoreResponse to 13, 1977, 21 by Jonathan Lethem627 Words   |  3 Pages The first few sentences of Lethem’s essay is where he blatantly tells the readers that he’s watched Star Wars twenty-one times in four months. He then uses the next three paragraphs to reflect on the circumstances surrounding his trips to the movie theater in the summer of 1977 and trying to understand what triggered him to go all twenty-one times. He describes the theater he watched the film in, down to the street in Manhattan it was on, and the interior of the theatre, that he explains wasRead MoreEssay On Costs Too Much Money1010 Words   |  5 Pagesalmost everything costs money. If you want to go out and do something entertaining, it can be expensive. Tell City is a pretty boring town, and there is not really much to do here. However, you can have fun for cheap if you know where to go. We have a movie theater, restaurants, hiking trails, and plenty of grocery stores around town that you can go to to find snacks and meals to prepare. Many people that live here complain that they never have anything to do. People also complain that anything we canRead MoreMovie Analysis : The Movie, Movie Theatres And The Film Industry Essay1946 Words   |  8 PagesNo matter which form it takes, films hold the power to transport their audiences into different dimensions within the span of a few hours. The technology and talent behind the movie itself speak volumes when combined on screen but there is more that add to the movie-going experience. Going to the movies h as been a popular hobby for people since the moment they were introduced to the world and even after decades this has not changed. History may have evolved and fluctuated over the years but the mereRead MoreThe Australian Film Industry2490 Words   |  10 Pagesunaware of these films and leads to the small number of tickets sold in cinemas. With this lack of money being spent on Australian films, the industry suffers due to with no return going into the business. This conveys the notion that regular Australian movie-goers have an inactive approach to the distribution of Australian films, due to them not playing at major multiplexes, making it difficult for the community to discover these films, ?the fact that Australian films are not screened at mainstream multiplexesRead MoreOppression in Diversity Essay1393 Words   |  6 Pagesthe natives saw these towering men they thought of them as gods for they had light skin and thundering beast called Horses. But the Europeans didnt not t hink of these people as threats because they had no advance weapons or technologies. From the Movie we watched called 1492 we saw what it was like for the Native Americans .They were made slaves and had to give all their gold to the Spaniards. The diversity of the white man thriving for gold and the natives in no need of gold and of the diverstyRead MoreAnalysis Of Michael Walzer s On What Does It Mean For An American?2244 Words   |  9 Pagesnationality, especially in the original thirteen colonies. Those whose roots started in Virginia or any of the other thirteen colonies are American. Their families fought during the American Revolution, they fought during the Civil War, and their families make up the Americana fabric of this nation. They are the foundation that built this country. Yes, they immigrated, but they also helped build this great nation into what it is. Americana doesn’t just affect the thirteen colonies. The West with the Louisiana

The Test Of Patients Admitted At The Massachusetts General...

2. a) The study used a consecutive non randomized, non-probability sampling method. The study selected records of patients admitted to the Massachusetts General Hospital (MGH) between September 1997 and August 2008 in a consecutive manner until a specific number was obtained. In this study, the number was 297. The study excluded 62 records that did not fit the sampling requirements. The final sample was n = 235 (Salinas et al., 2012). When using consecutive sampling techniques, the researcher includes all patients who agree to participate, provided that they meet specific pre-established criteria. The researcher will stop the selection process when the desired sample is achieved. This sampling technique is similar to the convenience sampling technique except, that it aims to represent the whole cohort of the population (Fain, 2013). It is considered the most reliable non-probability sampling technique. This sampling method is more credible and possesses a higher validity level tha n any other non-probability sampling method. It also decreases the possibility of researcher’s bias. However, this sampling technique faces the same issue of all the non-probability sampling techniques as the possibility of bias is always present (Fain, 2013). Another drawback of the consecutive sampling technique lies within the possibility that the response rate and the type of individuals responding may influence the findings. The responding individuals may have life circumstances or personalShow MoreRelatedI Am An Only Child Essay2267 Words   |  10 Pagesin which â€Å"the ACNP assesses patients with acute, critical, and/or complex chronic illnesses through their health history, physical and mental status examinations, and health risk appraisals. The ACNP intrinsically uses diagnostic reasoning, advanced therapeutic interventions, and referral to and consultation with other members of the interprofessional health care team (Bell RN MSN, 2012, pg. 6). I look forward to stepping into this role with the critically ill patients I will treat and the interdisciplinaryRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCASE STUDY IV-5 Systems Support for a New Baxter Manufacturing Company Plant in Mexico CASE STUDY IV-6 The Challenges of Local System Design for Multinationals: The MaxFli Sales Force Automation System at BAT CASE STUDY IV-7 Meridian Hospital Systems, Inc.: Deciding Which IT Company to Join CASE STUDY IV-8 Mary Morrison’s Ethical Issue Seventh Edition Managing Information Technology Carol V. Brown Howe School of Technology Management, Stevens Institute of Technology

Reasons Against the War with Mexico - 1793 Words

Three reasons not to fight the war with Mexico, and why they were wrong 1. The idea of taking the territory from Mexico espoused by Daniel Webster, and why it was flawed. 2. The use of the word aggrandizement and how it is not entirely accurate, and how his argument needed to focus on prior US mistakes, especially with the Native American people. 3. Daniel Webster, along with other people also objected to Texas joining the Union due to its’ status as a slave state, but this was not due to slavery being evil, so much as it was a socio-economic issue for the North. 4. How the argument against the war was used in conjunction with the belief of â€Å"Manifest Destiny†, and how that argument is used as a racial motivation against acquiring the†¦show more content†¦This is all significant because we dealt with Mexico the same way we dealt with the Indians. Mexican’s were viewed as inferior, savages, and second class citizens. Our treatment of Mexico resulted from a nationalistic pride and power rooted in the belief that as a nation we were destined to build our power through territorial expansion at any cost. Therefore this idea espoused by Daniel Webster falls short at this time, because as a nation we already established the practice of gaining power by taking other people’s property. To say that fighting Mexico gave us an image of ruthless or aggressive in acquiring more land is redundant, because we started doing just that eighteen years prior to the war with Mexico. For Daniel Webster to now stand up on the day the U.S. voted on the annexation of Texas and say by taking over Texas we are showing the world that we are ruthless, power hungry, and aggressive is a huge understatement. His argument before congress in December of 1845 probably seemed laughable because in short, we were a nation of bullies hell bent to increase the nations territory and power by any means necessary, including our own reputation . The war with Mexico is also opposed by many due to the status of Texas as a slave state. Webster firmly believed that the annexation of Texas as a slave state gave the south more political clout and representation in the house of representatives. This argument is rooted in the fact that the constitutionShow MoreRelatedThe United States And The Mexican War867 Words   |  4 Pages1848, the United States and Mexico fought against each other in the Mexican-American War. Some of the major causes for the war was Mexico’s resentment over the loss of Texas, Americans belief of ma nifest destiny and conflict over slavery. The reason Americans desired westward expansion was because of manifest destiny. Manifest destiny was the belief that westward expansion which was supposedly part of God’s plan to extend the U.S. territory to the pacific (The Mexican War). The U.S. also annexed TexasRead MoreReasons Behind The War On Drugs1365 Words   |  6 PagesThis paper aims to elaborate the significant reasons behind the war on drugs between the Mexican government and the drug cartels in Mexico and examine the impact of this conflict on Mexico and on US National Security. Drug Trafficking or any other illegal activity related to drug Cartels and gangs pose an imminent threat to the Mexican governance because of the corruption and the violence they generate. Illegal drugs affect not only Mexico but also the U.S in terms of trafficking and consumptionRead MoreThe Mexican American War Of Mexico1255 Words   |  6 Pagesknow that in the Mexican-American War, the U S took half of Mexico s land? After Mexico s independence from Spain in 1821, the northern lands of Mexico were rarely used. America saw this as an opportunity to expand by seizing Mexico’s northern lands, and took it. They accepted Mexico s offer to live in Texas, and soon Texas became overrun with Americans. They influenced Texas to go against Mexico, and eventually Texas was won by the US in battle. After that, Mexico and America began having disputesRead MoreEssay On Manifest Destiny1432 Words   |  6 Pageschoose from, the Annexation and war with Mexico being one of them. Annexation is the action of invading, most times it was about invading land. There were more Americans living in Texas then there were Mexicans. Eventually Texas became an independent republic in 1836, this simply added to the events leading up to the war with Mexico. The purpose of this essay is to understand the Annexation of Texas, how the war with Mexico began, what happened in the Mexican war, w ho contributed to the AnnexationRead MoreWhat Did The Battle At The Rio Grande Cause The Mexican American War?1178 Words   |  5 PagesMEXICAN AMERICAN WAR? Leila Elhail History Extended Essay 12 Introduction April 25,1846 a Mexican Cavalry consisting of 3,000 men ambushed 70 US soldiers under Zachary Taylor’s command at the disputed area between the Nueces River and the Rio Grande. Mexican troops ended up killing 16 American Citizens. This led President James K. Polk to write a letter to Congress asking for a Declaration of War against Mexico on May 11, 1846. In his declaration of war he included theRead MoreMexican Drug War : The United States And Mexico1055 Words   |  5 PagesHow the United States and Mexico Created the â€Å"Mexican Drug War† analyzes Mexico’s modern history and how the country has seen a dramatic rise of drugs and consequently an increase in the number of people associated with drug cartels and also fighting between drug organizations resulting in bloodbaths all around Mexico. The Mexican government has declared a war on drugs, this period has seen the deaths of thousands of people that has put the country in a crisis state. Mexico s drug wor ld has been greatlyRead More Declaration For War In 1917 Essay1376 Words   |  6 Pages Declaration for War in 1917 nbsp;nbsp;nbsp;nbsp;nbsp;Welcome fellow Senators. We are here today to discuss what the United States should do following Germany’s announcement of unrestricted submarine warfare and the sinking of the three American merchant ships. A resolution is put forth in front of the senators. The first section of the resolution says that: The U.S. Government authorizes President Wilson to use the Armed Forces of the Unit6ed States to wage war against the Nation of GermanyRead MoreThe American Of The Mexican American War Essay730 Words   |  3 Pages 1 Thomas Gordon The Mexican-American War 28 January 2015 US History University of Phoenix In 1846-1848 was the first time the U.S would fight a war on foreign soil, it was called the Mexican-American war. At this time Mexico was just starting to develop into a government and was extremely confused and leadership was split between decisions. While the U.S government was head over heels about pushing the country’s borders farther and farther across North America with onlyRead MoreAmerican History : The Mexican American War1363 Words   |  6 PagesMexicans weren t going to give up their land because of a selfish belief and were provoked to go to war against a stronger nation. A war broke out known as the Mexican-American War. In 1846 throughout 1848, a war to conquer land from Mexico were orders held by James K. Polk. An unjust war is about to occur, In 1846 Texas becomes Independent from Mexico and the United States. To begin with, Mexico approves for the Americans to settle onto Texas with one condition to not bring slaves along with themRead MoreThe Civil War And The American War1318 Words   |  6 PagesThe question of what caused the Civil War is debatable because there are several events that may have influenced the war such as the Western Expansion, Manifest Destiny and the Mexican-American War. The war also stems from slavery, the North and South basically fought over whether or not slavery should be permitted. Another point that may have influenced the Civil War is the economic and social structure of the country, which also falls under slavery because the South main source of income was slavery

“a Doll’s Trifles” a Essay Comparing the Plays “Trifles”...

â€Å"A Doll’s Trifles† A essay comparing the plays â€Å"Trifles† and â€Å"Dollhouse.† Joshua Long English 102 Amy Lannon March 21, 2012 Our society’s gender roles are constantly evolving and changing, all in the name of â€Å"progressive thinking†, though not all for the good. With a new â€Å"social norm† appearing every few years or so, it comes as a surprise that it†¦show more content†¦Henderson, when she says how she didnt think a â€Å"place’d be any more cheerful for John Wright’s being in it† (1051). And for the woman once known as Minnie Foster, it was that same man who eroded her until she no longer was one of the town girls as she had been thirty years before, no longer a woman who sang in the choir, her happy, hopeful spirit, gone. Her final comfort in that otherwise drained and dreary home was that little singing canary that she had bought a year before the events of â€Å"Trifles,† and whose death sets her off to finally murder her own husband by tying a rope around his neck killing him much in the way he killed the bird and her own spirit. Th is is a perfect example of something as wondrous as marriage gone horribly wrong. While Mrs. Wright lashes out against her perceived cage, her gender role, by killing Mr. Wright, Nora’s character ultimately decides to trip the latch, to fly free from the bars. Nora’s complex personality proves to be difficult to predict to the very end, when she decides to shirk her duties to her husband and children to focus on herself, to serve her own needs for individuality, a decision that was not entirely popular with readers and audiences alike. Indeed, Nora quite easily refuses to be the â€Å"doll† in Torvald’s house, and abandons her loving, though misguided husband, and her children. She feels driven to do this once she realizes that she and Torvald had never exchanged a serious word in

Gothic in Mery Shelly Free Essays

Gothic novel is a terrified story in which most of the actions as well as the setting are the mysterious and terrifying one. Mary Shelly’s Frankenstein is a good example of a gothic novel, but this novel is not a mere gothic one, it is a mixture of gothic and romance in which gothic is the dominant element. Frankenstein is a story of Victor Frankenstein, a young scientist, who wants to know how to create life, and finally he makes a monster out of the rests of some dead bodies. We will write a custom essay sample on Gothic in Mery Shelly or any similar topic only for you Order Now After Victor did this he became regretful, abandoned his university, and came back home, but the monster wants to get revenge from his creator because of his loneliness. At last the monster kills all the members of victor’s family, and finally he goes back North where he disappears for the last time. One of the most important elements of a gothic novel is its setting which transmits terror and fear to readers. This atmosphere can happen in dark, miserable, and desolate places as well as lonely characters.Frankenstein somehow has all these elements together; this novel starts with some letters that Robert Walton, a sailor, writes to his sister, he talks about his loneliness and his need to a friend. Although he has so many crews, he thinks he is alone and needs a friend to share his feeling with. So at the beginning of this novel we face with a lonely person and a very cold, icy, and dark place as he describes in his letters, Walton also describes that sometimes his sheep is in danger of huge tornado; therefore with these elements at the beginning of the story, Mary Shelly wants to ready readers for her horror novel.So after making readers ready, Mary shelly starts to describe the story of Victor Frankenstein, the main character of her novel. In first two chapters of the novel, every thing is normal actually, a calm and smooth life with few ups and downs that is normal in each life. Every thing starts when Victor decided to go to Ingolstadt College for research and study. Before he left his home, his half-sister became sick and his mother died.His loneliness and the gloomy atmosphere of his mother’s dead make readers sure that a terrified event is going to happen. Victor starts his journey to Ingolstadt, and from here he initiated in the idea of creating life out of d ead body with electricity. In the college he became familiar with professor Waldman who helps victor somehow in his research. At first the setting of this part of the story is calm and beautiful, but how Victor became closer to his idea, the atmosphere f the story became darker, at first he was happy from coming to college and 1 everything was ok, days were shiny and pleasant but every day that Victor became closer to his research we see a dark and rainy weather much better, he didn’t send any letter to his family for a long time, even in summer victor didn’t go out to see the beautiful scenes because of his study, sometimes he forgot the place of God in his life and because of this he feels guilty, but he was thirst of science and continued his work till the end.All these elements help readers to feel a sad and horrible situation. On the last days of his work he became sick because of hard work, his guilty feeling was much more than before, the weather is really dark, cold and rainy, and the pl ace that Victor is working in is also dingy and frightening one. So with all these vivid and clear elements we become ready for the birth of monster, Mary Shelly explains the day of the monster’s birth in this way â€Å"It was on a dreary night of November that I beheld the accomplishment of my toils†¦Ã¢â‚¬ ¦.. , and also we see Victor as a very tired and frightened person when he saw the monster in his dimly-lit lab, he escapes to his room and sees nightmares all through the night. In the morning he didn’t dare to go to his lab so he went to streets, the morning was a wet and dismal one that is not very pleasant for readers. Till now Mary shelly makes a perfect scene of horror; every thing, the setting, the atmosphere, the main plot has a very good harmony with each other, and all these things transmit tangible terror to readers.In the street he saw his close friend, Henry Clerval, and both of them became very happy, Victor was sick and Henry took care of him for some months, in these periods we didn’t read anything about the monster. The situation is not very bad, Victor is becoming better, and he received a letter from Elizabeth, his half-sister and also his lover, who wants him go back home. Victor and Henry came back to college, Victor tried to forget the monster and didn’t tell his secret to his friend, but very sad news makes Victor and also the readers shocked, that was the news of William’s murder, the youngest brother of Vi ctor.The situation of the story again became dark and dismal, Victor and Henry decided to come back home, in the wood Victor saw the monster and became sure that he was the murderer, from here to the end of the story a huge fear is dominant on readers; they don’t know who the next candidate is for death. The setting of the novel from here is almost dark, cold, and rainy; readers can simply feel horror. Mistakenly Justine was condemned to death because of William’s death, when this event happen, readers become more frightened.Now readers know that the monster comes back just for revenge, the setting is not pleasant and fear is clear in all parts of the novel. Here we as readers are waiting for the next revenge, but Mary Shelly beautifully pictured another scene for the readers, 2 this scene is the meeting of the monster and Victor. As I say at first, in Gothic novel we have a lonely character as well, and in this scene Mary shelly shows this elements very clearly; We can see how isolated the monster feels when he says, â€Å"The desert mountains and dreary glaciers are my refuge.I have wandered here many days; the caves of ice, which I only do not fear, are a dwelling to me, and the only one which man does not grudge. † The monster asks for a mate and Victor accepts to make one because he was threatened by the monster. He came back to his lab in England, here the atmo sphere of the novel is very frightening, Victor started to make a mate for the monster, but one night he becomes disgusted that he is creating another monster, and destroys it in a sea. The scene in which the monster vows that he will murder Victor’s partner, Elizabeth, on their wedding night, and also the dark and rainy situation of drowning the dead body of the monster’s mate are really scary one. Mary Shelly describes the scene of drowning the dead body of the monster’s mate in this way â€Å"at one time the moon, which had before been clear, was suddenly overspread by a thick cloud†¦Ã¢â‚¬  as it is clear she makes the setting in balance with the action of Victor, and both of them transmits fear to readers, and it makes them sure that this action makes the monster more angry, so they are waiting for a very cruel revenge.The next candidate for death is Henry, when Victor comes back to shore, he understood that he was murdered, and after that the last person for death is Elizabeth, Victor’s wife, as the monster promised to kill her in his wedding night, and finally he kills her. By murdering Victor’s partner, the monster is putting Frankenstein in the same lonely isolated position as him. The situation is a sad one and makes the readers shocked. Victor decided to find the monster and kill him, the situation in which he tracks the monster is a very cold and icy place in North, and revenge is the only thing that keeps him alive.All these serve to thicken the strange darkness that surrounds them. The gloomy setting and the feeling of revenge between Victor and the monster in the last chapter put the readers in horrible situation. The monster tempts his enraged creator through a world of ice and the setting becomes a hindrance as the wind arose. At last Victor died because of his miserable life and tiredness of the long trip, the setting is dark and icy like before, the monster is really sad because of his creator’s death, and became disappear in a waved sea with a tremendous and overwhelming sound for ever.The novel finishes with a close letter that Walton wrote to his sister to inform her from his return to home. I believe that Mary Shelley’s intention for â€Å"Frankenstein† was to stop people stereotyping things on looks alone, and almost every scene in Frankenstein 3 deals with some aspect of emotion. The adoption of underprivileged children, the death of William, and the devotion of Victor and Elizabeth are examples of scenes dominated by emotions. So, in conclusion, I think that â€Å"Frankenstein† is a gothic novel as it all the elements of one, but the novel also has some aspects of romantic literature. 4 How to cite Gothic in Mery Shelly, Papers

Renova Toilet Paper Marketing Case free essay sample

Renova has established itself as a global organization in the disposable paper industry with about 600 workers and posting sales of 104 million euros in 2005 specially within Portuguese, Spanish, French and central European markets. As a global market, the tissue one is dominated by strong companies as Procter and Gamble and Kimberly-Clark, two giants big enough to destroy any intention to survive unless Renova is able to overcome with a differentiation strategy. My analysis indicates that success lies in Renova’s ability to raise awareness and image of the Renova brand by successfully positioning its new black toilet paper as a unique personal care product for youth consumers from higher social classes. The major impediment to this goal is that toilet paper is a highly commoditized category where price is the most important attribute for the majority of the consumers (60% in the case of the Portuguese market). To overcome this impediment, Renova should leverage the launch of its new black toilet paper to strengthen its positioning as a product leader company selling unique products that go beyond the basic offering of toilet paper and communicate superior benefits in the minds of consumers of a specific targeted segment. This will allow Renova to create a distinctive brand positioning that will help them to attract new customers and not only retain its current customers but also getting them to increase the usage of its premium products. Goal Analysis As a firm which pursues a Product Leadership approach, the most important goal for Renova is to focus on affluent consumers who care less about price and more about brand and image and get these customers to purchase a premium toilet paper, Renova black. Concentrating on this segment ensures long-term growth and profitability, as this segment is less sensitive to price and to switch to private label toilet paper offered by retailers or to other brands offered by giant competitors such as Procter amp; Gamble. In addition, the launch of this new product could generate a significant impact in public relations thus increasing brand positioning, while increasing Renova’s share of the Western European market of disposable tissue and hygiene that in 2005 is only 1% of a $26 billion business. The alternative goals of reducing price to increase sales in the entry–level paper is flawed since that segment faces strong competition from big companies such as Procter amp; Gamble, who can achieve higher operational efficiencies due to their large global operations. In addition, that alternative would not leverage on the value of the Renova brand as a pioneer in the product leadership discipline. Firms are cautioned not to overinvest â€Å"in areas where you won’t win competitively [and] that dilute your core strengths. † Ultimately, to do so would adversely affect brand image and make it increasingly difficult to generate long-term profits. The other alternative of partnering with retailers to produce private labels is not well defined, as it encompasses a broad range of consumers ranging from consumers of basic toilet paper to consumers of premium toilet paper. Second, although private labels account for 33% of the Portuguese toilet paper market, they are the strongest competitors to Renova and by switching to produce private label, Renova not only would empower its main competitor but also would reduce the differentiation of the Renova brand and would strengthen the competition based on price, since private labels focus on offering a superior quality/price ratio. Impediment Analysis The major impediment is that toilet paper is a highly commoditized category where price is the most important attribute for the majority of the consumers (60% in the case of the Portuguese market). Moreover, colored toilet papers have almost entirely disappeared from supermarket shelves. Consequently, the benefits of Renova black must be positioned as a symbol of well-being and luxury. Erroneous comparisons or vague marketing campaigns can undermine the positioning of Renova black as a symbol. It might be argued that the greatest impediment to Renova’s goal is the growing share of private labels and its points of difference: private labels offer a better quality/price ratio. However, attempting to render a competitor’s point-of-difference a point of parity, would serve to only dilute the Renova black and its own point-of-difference. It would be detrimental for Renova to address this impediment by assimilating private labels points-of-difference since Renova is a brand leader. Solution Analysis To overcome the impediment set forth in this discussion, instead of positioning Renova black against other toilet papers, it should be positioned as a personal care product and using its black color to provide it with a distinctive positioning and becoming Renova black not only a unique product but also a symbol for those consumers who seek for the best products to take care of their body. This solution is derived from the following positioning statement: â€Å"For younger consumers from higher social classes who care about their image and seek for luxury personal care products for the superior care of their body, Renova black, offers the best quality in a toilet paper with a unique color, combining superior body cleaning with a desirable image. Feel the pleasure of being totally clean and enhance your image with Renova black. In this way, Renova will be able to generate a competitive frame to launch Renova black as a product for personal care. Furthermore, the positioning statement provides the product with an evolution from the basic function of the category to a new attribute with an enhanced image. It is crucial for Renova not to focus on prices and to create a distinctive brand since it is vulnerable to private label competitors that are the fastest-growing category, gaining market share thanks to their superior quality/price ratio. Rather, it should focus on creating â€Å"†¦ brand equity and differentiation to try to make comparisons across products more difficult. The fact that toilet papers with new features, such as the moist toilet paper, haven’t had strong success in Portugal (moist toilet paper accounted for less than 0. 1% of the Portuguese market) illustrates the importance of providing a new attribute more than a new feature. In order for Renova to be appealing and successful over time, it must be positioned in a way that clearly solves the targeted segments needs and wants. â€Å"The perception of a products value is the result not only of the product’s features, but also of service levels, brand name, company reputation, competitive offerings, and other factors. Moreover, this solution approach will reinforce Renova’s positioning as an innovative firm within the mature commodity-producing industry of toilet paper. Argument Against the Proposed Solution It might stand to reason that Renova should focus on its current customer base as this is the path of least resistance, seeking for alternatives to increase sales of its low entry product, Renova super that accounts for 76% of Renova’s total sales of toilet paper. Current customers are cheaper to target since Renova is more familiar with their needs, and they are more familiar with the Renova brand, products, and quality. Further, it could be said that current customers are already loyal to the Renova brand, thus more receptive to adopt the new black color. Counter-argument Unfortunately, this proposed solution is flawed. While concentrating on current customers may initially be the path of least resistance, focusing on this segment will not drive the ultimate goal of becoming Renova a wellbeing brand. First, by targeting to low-entry customers Renova will have to face strong competition from giants such as Procter amp; Gamble and retailers with private labels that offer a better quality/price ratio. Moreover, utilizing a point-of-entry strategy would not help Renova black toilet paper to become a product embodying image and luxury and would be compared to the regular toilet paper offered by many competitors.

Strategies of Tactics and Success Principles †MyAssignmenthelp.com

Question: Discuss about the Strategies of Tactics and Success Principles Management. Answer: Introduction: Since our ancestral times, the topic of leadership has been in complete focus. Let it be any example taken from great academic thinkers such as Socrates, all in their books have put emphasis on role of a leader. Its always a leader whose appeal impact the masses and ensure that goals of the organization are achieved. Without leadership, vision of the objective usually loses path and hence results are impacted. Today the world is changing at drastic levels and leaders have been in action to take control over success of their people and establishments. (Nachar,2015) A genuine pioneer is somebody who has an unmistakable vision, (knows the way) takes after that vision, (goes the way) and shows others the best approach to accomplish the vision. "Authority is the procedure by which an official innovatively coordinates, aides and impacts the work of others in accomplishing determined objectives." Theo Haimann Every Leader has his or her own elegance and arrangement. Also, need to be noted that working style of a leader may or may not be affected by factors such as, the current hitches all business pioneers confront today (global environment impact, changing managerial methodologies and financial figure, enrolling and holding ability) combined with quandaries to their organization, organization measure and the business in which the commercial activity is based. (McNamara, 2012) A True Leader Knows the Way You can't take others on an adventure with an obscure goal. Know where you are going, and how you will arrive. Regularly dreams will adjust and times change; this makes a move in the vision. Alterations in the vision are not an issue if the way stays known and that the progressions are not a standard event. In Ancient Greece, the savant Socrates broadly expressed at his trial, "the unexamined life is not worth living". This quote from Socrates originates from Plato's Apology and is his memory of the discourse Socrates provided for shield himself at his trial. Socrates was blamed for not perceiving the divine beings and defiling the adolescent of Athens by urging them to challenge acknowledged convictions and to have a problem-solving attitude. Authority starts with driving yourself. (Fuller, 2005) The way toward creating as a pioneer is interwoven with self-improvement. Along these lines, knowing yourself is the establishment of effective authority. Knowing your identity implies havi ng an exact comprehension of your qualities, shortcomings, values, convictions, inspirations and yearnings. Fruitful pioneers have built up this self-information by focusing on ceaselessly enhancing their mindfulness. (Freifield, 2013) This is a standout amongst the most mishandled ventures in authority. Individuals frequently simply need to be the pioneer and advise individuals where to go and how to arrive. Yet, they are not willing to do what they request that others do. A genuine pioneer is dependably the primary individual doing what he or she is affirming. In business, a dream is a real-world, encouragement and appealing portrayal of where you need to be later. Idea gives guidance, sets requirements, and gives a marker, with the box that you can tell that you've accomplished what you needed to achieve. In the events where leader merely guide the followers the ways to go, end result are not the same because its the appeal, talent and faith of the leader towards the followers and the organization Management that have complete control on the path being walked. Consequently, initiative is upbeat thinking in most constructive manner, considering the future space, and not being happy with things as they seem to be. When they have built up their dreams, pioneers must make them convincing and persuading. (Sanborn) A substantial lookup is one that individuals can see, texture, understand, and hold. Compelling pioneers give a rich picture of what the future will look like when their dreams have been figured it out. Pioneers can never again be agreeable simply inclining toward the era they have a place with. Coming to an obvious conclusion of ability, interesting points of view and encounters requires all pioneers to change their state of mind, approach and style to suit the necessities and grab the open doors that exist in a more extensive multigenerational reach. Try not to stall out inside the bounds of the era that you are most comfortable with. Escape your customary range of familiarity and figure out how to increase the open doors for devel opment and advancement; put time to comprehend the bits of knowledge in the more extensive field of ability and clients that lie around and before you. (Bornstein, 2016) The open doors implanted in the fast statistic move are interminable, yet the absence of social insight is making it troublesome for pioneers to comprehend the new plans of action and best practice prerequisites that lie appropriate inside reach. Achievement in today's worldwide market requires a pioneer's capacity to see the ability and customer scene as two sides of a similar coin; they are related factors that must work in lockstep for your workforce and business to thrive. Genuine Leader Shows the Way With a gathering of individuals behind you. You are the just a single with an electric lamp; do you keep running a long way ahead and instruct them to keep up? No! You keep everybody close so they all likewise know where they are going, you never run too a long way ahead. When you are demonstrating to individuals generally accepted methods to get the vision, you do it with them; you keep them close. (Cole, 2014) Amid the retreat, I looked as two center supervisors in a customer association went down two altogether different ways. One of them concentrated on how troublesome things were, and utilized the intense financial circumstances as a reason for why he was not able do large portions of the things his supervisor asked of him. "You don't comprehend," he'd say. "Individuals are blowing a gasket; it's difficult to get them inspired." "We don't have the assets; we can scarcely keep things going." Etc. and so forth. In the meantime, his partner, a lady at a similar level and with generally a similar spending plan and number of representatives, pulled her gathering together and worked with them to make sense of how to beat the deterrents. She couldn't do all that she was asked - I don't know anybody truly thumped it out of the recreation center in 2009 - however she could finish most it with the support and imagination of her group. The following year she was advanced, and her I-can't-do-it par tner was given up. It was an entirely stark illustration: The capacity to make sense of how to function with others to complete things, particularly when there are snags, is most likely the key thing supervisors and HR people search for when choosing whether somebody has more noteworthy administration potential. No leader leave people in blindfold situations but instead assist them in knowing the repercussions in advance. It ensures certainty and boost morale. On the off chance that you reliably appear in these ways, your manager and other chiefs in your association will pay heed. Also, whenever you request a greater occupation or an advancement, you're significantly more prone to find the solution you need. To conclusion, a powerful leader must have appeal, aptitude, understanding, and spirit. These qualities are the parts of one's identity that gives them the capacity to effectively lead a gathering of individuals in the correct bearing. Character enables you to settle on the correct decisions. Fitness is the capacity to know your employment and what should be finished. Empathy is a reasonableness and regard for colleagues and devotees. Furthermore, in conclusion, mettle is both mental and physical quality to make the wisest decision even though it might be the hardest. These qualities are what makes a pioneer worth after and deserving of an administration position. It can be seen from the confirmation exhibited that recognizing the qualities of a decent director is a mind boggling undertaking as there are a wide range of attributes or identity attributes included. (Coker, 2016) Moreover, qualities can't be based on the problem solving skills. It also need a leader to plan of how to tackle the situations which are sure to happen however impact can be minimized. Philosophers have believed rightly that true and rich in talent leaders are rare and they so bring best on the table. Leaders who have turned failures into success are the one who have walked their path with judgement and without fear, untiringly. (Cummuta, 2013) Some of the leaders have been credible in their decision making and curiosity quotient to take up best in their followers. They first walked the path, faced the difficulties and then made others move with the smoothness towards their goals. It depends on thoughts of enabling, rousing and inspiring the staff toward cooperating to accomplish the association's objectives and vision (Rashid, 2017) make them accountable for their own preparation. References: Nachar, M. (2015). The Role of Leadership in Shaping Organizational Culture. Retrieved from LinkedIn website: https://www.linkedin.com/pulse/role-leadership-shaping-organizational-culture-momen McNamara, C. (2012). What Makes for An Effective Leader? Retrieved from Management Helpwebsite: https://managementhelp.org/leadership/traits/leader.htm Fuller, J., Green, J (2005). The Leaders Role in Strategy. Retrieved from GBR website: https://gbr.pepperdine.edu/2010/08/the-leaders-role-in-strategy/ Freifield, L. (2013). Executing the strategic plan. Retrieved from TRAINING website: https://trainingmag.com/content/executing-strategic-plan-mid-level-leadership-responsibility Sanborn, M. (n.d). Why Leaders Fails. Retrieved from MSM website: https://marksanborn.com/failure-of-leadership Cole, B. (2014). When leaders dont lead Retrieved from Mental Game website: https://www.mentalgamecoach.com/articles/WhenLeadersDontLead.html Bornstein, B., Bornstein, A (2016). 22 Qualities That Make a Great Leader. Retrieved from Entrepreneur website: https://www.entrepreneur.com/article/270486 Coker, D. (2016). Are You a Genuine Leader? Retrieved from HR Digest website: https://www.thehrdigest.com/are-you-a-genuine-leader/ Cummuta, T. (2013). Leading the Way or Leadership from Behind. Retrieved from About leaders website: https://aboutleaders.com/leading-the-way-or-leadership-from-behind/ Rashid, B. (2017). Strategies, Tactics and Success Principles from Everyday Leaders. Retrieved from Forbes website: https://www.forbes.com/sites/brianrashid/2017/02/16/strategies-tactics-and-success-principles-from-every-day-leaders/#631f5ab045c1